Men who shave themselves every morning are mostly very conventional and mentally inflexible. The everyday morning shave is nothing else than a concession to the society. A beard is something for individualists and creative heads who don’t want to adapt themselves to the mainstream. A man with a beard would primarily like to underline, whether consciously or not, his unconventional kind and individuality. Many men consider the beard as an expression of the potency.

The man often indicates an affiliation to a certain social environment by his beard. The appearance of some beard types is connected with firm associations by the most people. So one can be assigned by his beard type to an aristocrat or a professor. A beard is simply a strong signal instrument which never misses his effect.

Many people of the western world associate a black and full beard with political events of the latest history like terrorism. And there should anyone doubt on the intensity of the expression of a beard. Nowadays a man with a full dark beard provides for sensation, whether deliberately or not.